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Become A Social Media Maven

You probably intuitively understand that social media can play a huge role in the success of your business.  What you may not know is what, specifically to do in the social media sphere to get the most out of your social media presences.  Don’t worry, just below we’ll show you how to become a social media rock star.

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Engage!

It doesn’t matter whether you’re on Facebook, Twitter, or any of the others, social media is well…social.  That means it’s not about you using it as your own personal soapbox to sell your wares.  Rather, it’s about relationships.  It’s about creating opportunities for conversations.  If you’re not having conversations with your customers, potential customers and future customers, then you’re missing the fundamental point of social media, and that needs to change.

Timing

Do you know what the optimal time for posting updates to your social media accounts is?  If you don’t, then you need to, because posting at update at four in the morning when nobody’s awake to see it won’t help you.  By the time your customers get up, your entry is already off their news feed.  Post updates between noon and 6pm.

Don’t Use A Shotgun Approach

Don’t overwhelm your staff or yourself.  There are only so many hours in the day, so don’t try to develop a presence on every social network in existence.  Identify the ones that are most relevant to the niche or industry you’re working in, and stick with those.

Get Personal & Be Personable

This is true no matter how big (or small) your company is.  Your fans and customers want to know you.  Let them.  That means showing your human side, while maintaining professionalism.  Sure, it can be a bit of a balancing act.  If it was easy, everybody would be doing it.

Quality, Not Quantity

It doesn’t matter that you don’t have millions of Facebook friends.  What matters is that the Facebook friends and fans you have are engaged and active.  That they care, and are interested in what you’re doing.  Again, that’s why they call it “social media.”  Would you rather have a million fair weather friends, or a hundred diehards you could call at four in the morning if you needed to?  Same concept here.

Be Consistent

Commit to a publishing schedule and stick to it.  People will stop coming around if you only update sporadically or occasionally.  Yes, commitments are hard.  Again, if this was easy, then everyone would already be fantastically successful at it.

Kill Them With Kindness

It is inevitable that in any longstanding social relationship, someone’s going to get angry with you for something you did or said, or something that they perceived that you did or said.  When that happens, and they fly off the handle at you, respond with courtesy and respect.  Never let them (or anyone) see you lose your cool.  This is easier said than done, but if you master it, you will be a living legend in the eyes of those who follow you.

There’s more, of course.  As with any sort of marketing, there always is, but if you take the items above to heart and put them into practice with consistency, your success with social media will soar.

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