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Google Introduces Digital Couponing And Loyalty Solution “Zavers”

Google has tried its hand over the years at couponing and loyalty marketing. It has done so using a number of different approaches: Google Coupons, Google Offers, Google Offer Ads, Google Wallet and the now-defunct Punchd. Some of these programs have been directed toward small businesses and some… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/meYVRIPF7SY/google-introduces-digital-couponing-and-loyalty-solution-zavers-30697

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Winklevii Case Vs. Facebook Helps Warner Bros. Secure Superman Copyright

When Cameron and Tyler Winklevoss dropped their lawsuit against Facebook in 2011, it was evident that the landmark case had far-reaching implications. Who knew that it would be felt all the way on planet Krypton? Using the Winkelvoss twins’ case vs. Facebook, Warner Bros. successfully retained the copyright for comic book superhero Superman. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/winklevoss-superman_b108420

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Facebook For Every Phone Was The Top Page In 2012

Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have an iPhone or an Android device made Facebook for Every Phone the most popular page in 2012, according to Quintly. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/quintly-top-facebook-pages_b108350

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French ISP Takes On Google By Blocking Its Ads For A Week

Google may be endearing itself to New Yorkers by providing free wi-fi in Chelsea, but the company’s contribution — or lack thereof — to Internet infrastructure in France is reportedly making it enemies. That’s why ISP Free earlier this year put in an ad blocker to strip out… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/A9aiUKUQ7tA/french-isp-takes-on-google-by-blocking-its-ads-for-a-week-30591

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Google Maps “Returns” To Windows Phones, Scoutmob Goes On A Google Field Trip

This past weekend controversy erupted when someone noticed that Google was redirecting traffic from Google Maps (for mobile web) on Windows Phones to Google.com. Immediately the conspiracy theories began to fly. The claim was that Google had just won an antitrust reprieve from the FTC so now the… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/xg9oO3xyhz8/google-maps-returns-to-windows-phones-scoutmob-goes-on-a-google-field-trip-30551

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Facebook Scraps Specific App Metrics, Moves To Tiers

Facebook plans to change the way that applications are measured. In a Developer’s Blog post Wednesday, Facebook noted that instead of using metrics such as monthly active users (MAU), the site will instead rank apps and place them in tiers. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/facebook-scraps-specific-app-metrics-moves-to-tiers_b108269

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On Google+, Traditional Media Catching Up To Online News Sites

Online-only news sites get the most engagement on Google+, but traditional media are catching up … and fast. That’s according to Adam Sherk, a consultant that works with many news and content sites. Studying a total of 48 news organizations, Sherk collected the overall engagement counts… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/VK0CahuM8C8/on-google-traditional-media-catching-up-to-online-news-sites-30487

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New Facebook Country Metrics Expose Pages That Purchased Likes

In an effort to get a leg up on Facebook marketing, many like-obsessed pages resort to buying fans — fake profiles whose only purpose is to boost a page’s numbers. Now that Facebook has broken down fans by country, VentureBeat notes that it’s easier to see which pages have acquired fans honestly, and which ones flat out paid for them. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/new-facebook-country-metrics-expose-pages-that-purchased-likes_b108216

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Facebook Fixes Password Bug

After a researcher found a bug that would allow a hacker to change a user’s Facebook password and gain access to their profile, ZDNet reported Tuesday that the company has patched up this issue. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/facebook-fixes-password-bug_b108153

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Facebook Allows Users To Turn Off Notifications From Previously Ignored Friends, Groups

Tired of seeing notifications from groups you haven’t checked or posted in for quite some time? Facebook has a way to fix that now. According to sister site Inside Facebook, the site is giving users the ability to turn off notifications from friends and groups with which they haven’t interacted in a while. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/turn-off-notifications_b108063

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