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Google + Local InfoGraphic – Google Plus Local For Business

Google + Local InfoGraphic - Google Plus Local For Business

This is a great infographic about how Google Plus Local can help your local business.

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How the New Google+ Local Will Impact Your Business

How the New Google+ Local Will Impact Your Business

Recently, Google made another substantial alteration to their services; Google Places merged with Google+ creating the new Google+ Local pages. In case you aren’t aware, Google+ is one of the newest, and fastest-growing Social Media Networking site ever. The fact that it is owned by Google explains its popularity and now they?re forcing local business owners to jump on board by moving all Google Places business listings over to Google+ Local pages. If you?ve seen the new Google+ Local pages, you?ve probably noticed that they are more user-friendly and dynamic. Interacting with your customers and prospects is much easier than with Google Places pages. More importantly, this is now where your Google business page will be located, so it?s crucial that you learn about it and optimize your page for full exposure. Any business that does not have a Google+ account will now need to create one if they want their local business listings to be seen in local search results. In fact, if you?ve never done anything with your local company marketing listing pages, now is the time to do so if you want any chance of grabbing the attention of your target market. While you may have to spend some time learning about this new platform, this change can actually work in the favor of your small business by providing you with even more exposure. Google+ Local is livelier, more social, and makes it a lot easier for people to discover and share local information than the former

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Why You Should Create Your Own Social Media Profiles – Social Media Licks

 

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7 Tips to Create a Social Media Policy for Your Business

In today’s market, just about any and every business is linked to the Internet in some form or another.  Whether your business has a high-powered website and runs an aggressive Internet marketing campaign, or if it merely has a Google Places listing, your business’ reputation relies on what goes on in virtual reality – perhaps much more than you even know.  For that reason, many businesses are placing formal social media policies into their standard employee manuals.  If you run a business, then you should be doing that same thing.  Here are seven tips to create a social media policy for your business: Cover all your bases.  There are number of different social media platforms on the world-wide web, and your policy needs to specify which sites it covers.  Consider including references to Twitter, Facebook, YouTube, and/or LinkedIn.  If you are in doubt as to whether or not a social media site pertains to your business, your best bet is to include it in your policy. Personal versus professional.  Your policy should clearly state that it applies to both personal and professional use of social media outlets.  Basically, any time your business is mentioned in social media by an employee, that communication needs to fall inside of your policy guidelines. Proprietary information.  Many businesses require that their employees sign confidentiality agreements.  Even if your business doesn’t, your social media policy should state that the mention of any and all confidential or proprietary information regarding your business operations on social media

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Why you Should Shorten your Google+ Link

Have you ever tried to give anyone a link to a specific web page – not a top-level domain, but a sub-page of that domain – in person? If you have, then you will undoubtedly understand that it’s not particularly easy to do it. That is especially true if the URL happens to be long. Your Google+ URL is a long one. It’s not going to be something you can easily remember if someone asks you for the link. If you use a service to shorten your link, you’ll be able to use it more easily for many different things. For example, you could easily print a short link on a business card. This will allow you to gain contacts in the offline world as well as online. You could easily add it to blog posts without having to look up the URL to copy and paste it. It will fit much better in an email signature or a forum signature. And people will be able to remember it easier if you have to tell them the URL in a face-to-face meeting. You want to make things as easy as possible. Whenever you can make something easy for someone, they will be much likelier to take action. In the end, that is exactly what you want. If you want to make contacts, then you need to make sure to make it very easy for them to follow through on what you want – in this case, adding you as a

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Facebook Timeline for Business Pages and What You Need to Know

You may or may not have heard but come March 30th 2012 every business page will be converted to the new timeline format.  You can publish your page to the new format before then but I would read this before you just jump into it. The new design is similar in many ways to the personal timeline design (released late last year) but with a few very important features.  Additionally there are some features that the old design has that will be gone. 🙁 As an online marketing company we find that the new changes bring new opportunity for companies to focus on their brand, create engaging content and essentially tell the every evolving story about their business. Let’s take a look at the changes. Cover Photo This is one of the most obvious changes.  No more photo strip at the top.  The cover photo is what your pages visitors will see 1st when they come to your page.  This is a perfect opportunity to tell your pages story but… you will need to be creative here.  Facebook has added some rules like no outright asking people to like your page or terms like “buy now” or “order now” etc. You can see all the rules here. The size is a huge 851 pixels wide by 315 pixels high so get creative or have it professionally designed for you (subtle hint here.)  If you are at a loss and don’t have that kind of size you can use an image

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Search Engine Optimization For Facebook Fan Pages

Search Engine Optimization For Facebook Fan Pages

Search Engine Optimization For Facebook Fan Pages There really isn’t much difference in the techniques you use for search engine optimization of your Facebook Fan Page than you would use for your blog, or articles, or a website – anything you want to be noticed and indexed for a specific keyword by the search engines.  Here are some things to keep in mind for Fan Page SEO: 1.  Every Fan Page created should have a tightly focused theme and, if you develop several Facebook Fan Pages, do not promote one page on another page.  Keep them totally separate. 2.  Make sure you pick a niche that is active and has a lot of people searching for whatever you want to promote on your Fan Page.  Look for the hot trends in Click Bank, Yahoo, Amazon.com, for starters.  Search out magazines at your favorite newsstand.  Go through the magazines in the niche you are exploring and look for what’s selling.  You can believe that if you find a magazine for your niche, that it is a popular niche with your potential customers. 3.  Do explicit market research with your favorite market research tool (I like Market Samurai and the keyword research portion is FREE.)  This is a very important step.  If you don’t get it right, you won’t get the traffic from the search engines.  Take your time; give it a lot of thought. 4.  Go to Google Keyword Tool and enter your main theme keyword and look for additional keywords you can use

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Reasons You Should Open a Facebook Account?

Reasons You Should Open a Facebook Account?

Everyone knows which Facebook is probably the most popular websites currently available. Together with countless energetic subscribers logging in each day, it is a fantastic way to keep in touch with your mates as well as your family. Due to social networking websites, it empowered people to connect dynamically with others in the internet. Simply because Facebook offers a way for people to communicate with many people dynamically, it’s going to be the fantastic how do people declare points, such as activities as well as group activities. Not only this, due to this feature, that developed a brand new way for online marketers to achieve out to many people simultaneously. Myspace have in fact created online marketing easier. In fact, a lot of people have considered Facebook as the very best moderate or web site for advertising within an atmosphere which is viral of course. With the very fun features of the web site itself, you will find that this particular website should be able to enable you to maximize your communication requirements with others. All you have to perform is produce a private user profile and fasten to be able to customers. Right after carrying this out, you may certainly be in a position to discuss the valuables in your home-page or perhaps your account site in Facebook. The fantastic thing about Facebook is it previously has the figures. This means it currently gets the traffic you have to industry on. With millions of people actively utilizing Fb and

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