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Don’t Let “Bad” Links Drive You Crazy

Don't Let “Bad” Links Drive You Crazy

SEO was very different pre-Panda. Quantity mattered a lot more than quality. Of course, quality has always been important, but pre-Panda, there was serious gain to be had by focusing on quantity. This led, rather predictably, to large numbers of WebMasters taking the easy road, and after all, it was easy to use automated link building tools to spam out thousands of links to low-value blogs in a single afternoon. Hire a few VA’s and you could get millions of links over the course of a long weekend. That worked in the short run, but then Google introduced Panda. The moment that happened, the game changed, and Google announced that low quality links were very bad for your rankings. As a follow up to that announcement, they released the “Disavow Tool.” A funny thing happened when they did that. WebMasters all across the internet began to collectively lose their minds and started spending a huge amount of time trying to kill off links to low-value (and often no-value) scraper sites. It made sense, in a way. Google said the quality of the links mattered, they provided a tool for weeding out the bad ones, what was a good WebMaster to think? The problem is, the penalty for those bad links is all but nonexistent, and your time and energy are much better spent by continuing to focus on good, high quality links. There are a couple of different reasons why this is true. In the first place, Google has gotten

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Building The “Right” Audience

Building The “Right” Audience

Search Engine is all about traffic.  The name of the game is to arrange as many factors as possible in your favor so that your search rankings increase, which in turn increases your organic traffic.  That’s great as far as it goes, but don’t think your work is done once you’ve begun to claim #1 rankings in the keywords you’re aiming for.  If anything, at that point, your work is just beginning. See, traffic is fine, but it is only a means to an end.  If your ultimate goal is sales, then once you’ve got a reliable source of traffic in the form of high search engine rankings, the logical next step is to begin building a permanent, and growing audience.  This is about building and burnishing your brand.  There are a number of ways you do this, but the two biggest and most obvious to the eye are editorial excellence and paying attention to comments left on your blog.  We’ll go over both of these just below, and as you will see, they play a pivotal role in what happens after you’ve got your SEO firing on all cylinders. Editorial Excellence This is mostly about quality control.  If you are your own editor, then this falls on your shoulders, if you’re outsourcing your editorial function, then the Golden Rule is this:  Your editor has final say in content, and edits every piece for the site.  That includes content that you provide and write yourself.  The editor should fully understand

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Be Careful Letting Others Republish Your Content!

Be Careful Letting Others Republish Your Content!

A lot of first time WebMasters are so eager to get traffic that they will allow big name sites to re-post or re-publish an article from their own blog.  It sounds great because you get eyes on your article that otherwise would not have seen it, and you don’t have to write a unique piece of content for their blog.  Unfortunately, if it’s not done correctly, it can hurt you more than it helps. Think about your goals for a moment.  As a business owner, you’ve got two goals.  You want sales first and foremost, because a business without sales is a hobby, at best.  The best way to get sales if your blog isn’t getting a ton of traffic on its own, is to form partnerships with bigger blogs in your niche who aren’t head-to-head competitors, and do some guest posting on their blogs with a sign post pointing back to your site. The second thing you want though, is to build your brand.  One of the natural consequences of building your brand is to increase your rankings in organic search results, which is what SEO is all about.  To maximize the impact of your SEO efforts, you have to do more than just optimize your on-page SEO and build backlinks, you’ve also got to stay away from the Google Penalty Box.  When you allow another site to re-publish content that has already been published on your site, it creates duplicate content on the web.  Google isn’t all that

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Why Your Best Content Should Live On Someone Else’s Site

Why Your Best Content Should Live On Someone Else's Site

There’s a lot of conventional wisdom about SEO that’s just wrong.  One of those bits of conventional wisdom is that you should keep your best content for your own site, and farm out your lesser pieces of content to the blogs you’ve got guest blogging arrangements with.  On the surface of it, that makes a kind of intuitive sense.  You ultimately want to get more people to your site, so you tease them with some mediocre content on some other site, then dazzle them with the good stuff once they come pay you a visit. Unfortunately, you are selling yourself short by doing it that way, and here’s why:  The paradigm is wrong.  Ultimately, you don’t want visitors to your site, you want sales.  If you could get sales by having people visit some other site, would it matter to you?  Of course not, the sale is the thing, not the site visit. What you want then, is to put your best content where it will be seen by the most eyeballs, and unless you run one of the major destinations on the internet, that’s probably not your site.  Of course, having said that, you don’t want to cut corners where your own site’s content is concerned, it should sparkle too, but if you have something that truly stands out in your mind as being an exceptional piece, set that aside for a guest post on a site that gets more traffic than your own does.  In short, every piece

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Tips on Local Pay-Per-Click

Tips on Local Pay-Per-Click

Local Pay Per Click or PPC management has been used as the most successful avenue for making money for a long time now. And while the premise of PPC campaigns is simple and straightforward, there are those who find it hard to get their business going when using a PPC campaign. The following are some of the tips which one can use to develop their local Pay-Per-Click marketing campaign. Know Your Market Only an in-depth research of your market will help you find out who your audience demographic will be and how they behave online. The number one mistake that most, if not all, businesses make is that they don’t do the proper research, which leads to using the wrong keywords. On the other hand, doing the proper research will allow you to get the right information on local competition, conversion rates and the cost of the words you are going to incorporate in  your marketing campaign. That being said, it is wise to not go with the big ticket keywords, in other words, those that have a higher payout, because, chances are, the competition for them will most definitely be too high. Instead, go for the least expensive keywords which are relevant to your product or service. Once you have a solid business website along with a well designed landing page, you can always take the risk of using the big-ticket keywords. Design a Great Landing Page Your PPC efforts will be of absolutely no use if your landing page

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The Recipe for Baking Your Own Google Plus Local Campaign

The Recipe for Baking Your Own Google Plus Local Campaign

Your Gateway to more Personalized Search Results! If you are an owner of a brick and mortar store, then taking your business to the next level is going to be all about getting your business on a Google Local Page listing. These days, the only thing which a Google ‘local optimization’ strategy and a cheesecake have in common is that everybody has their own favorite recipe. And similar to the flour, egg and sugar which is needed in baking a cake, local optimization is also based on a person’s own preferences, intentions and goals. While it’s very easy to get lost in the rankings game, the fact of the matter is that it should always be about improving the quality of a product rather than trying to trick an automated system. That being said, websites with great content are a dime a dozen these days, but what really matters is a brands personality, which cannot be faked. The following lines are going to be on how businesses can use Google+ Local to their advantage and build an online and offline personality which will separate them from the rest of the crowd. So, what is Google+ Local? Google+ Local is basically a ratings and reviews site which allows users to rate their favorite local shopping malls, hotels, movie theatres, and zoos, along with their favorite airlines, music, and even local brands. Why is it Good for Your Business? If you have a brick and mortar store, it is always a good

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Reputation Marketing ? Making a Reputation Online

Reputation Marketing ? Making a Reputation Online

One of the most commonly asked questions young entrepreneurs have is, what is the best way to build a reputation at the starting of a business when one doesn’t have loyal customers yet. This is a great question, especially with businesses which do not have reviews that help generate street cred. So, how do you attract the customers you don’t already have? Well, there are five ways in which a new business can generate the reputation they need from the get go. Online Presence You will want to make sure you have a clean and professional website. You do not need to hire the best designer in the world to design your business website; all you need to do is make sure that your website is functional, user friendly and interactive. Let’s face it, nobody wants to buy from a website that looks like it has been designed by a four-year old. You can top that off with great copy, a professional email address and other contact details. Experience This is where the “About Us” page comes in. If you have the experience, make sure you mention it in the “About Us” page. On the other hand, if you do not have the experience yet, promote the ways in which your service brings something new to the market. Get Client Reviews Client reviews are extremely important for building an online reputation. You can do this by offering free services or discounts to the first few customers in exchange for their

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Google+ Local Reviews and How to Get Them

Google+ Local Reviews and How to Get Them

For those who are wondering, this blog is going to be on what your business goal should be, and that is to get people to write reviews about your business on Google+ Local. The first page of Google search is considered as prime real estate, and any company would want to be sitting on one of those top ten spots, but that is easier said than done, since most businesses find it hard to communicate with their customers. When it comes to getting reviews, there are three relatively easy ways in which you can make that happen, and here there are; “Review Us on Google” First of all, you can put a ‘Review us on Google’ button on your business website. There are many options available in different sizes and different formats that one could use, but whichever one you choose, the point is to get people to click on it so that they can post a review on your Google+ Local page. It’s that simple. Having the ‘Review Us on Google’ button makes it so much easier for people to say the kind words which they do (about your business) on the phone, online for everyone to see. Use Print Material These include, postcards, stickers, window clings, door hangers, coasters, counter cards and even business cards can all be used to spread the message. For instance, if you run a cleaning business, give your print material to the clients so that they can put it all out there for

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Local SEO Best Practices for 2014

Local SEO Best Practices for 2014

Ways to Get Some Hot, Local Action! Few would disagree that great SEO is all about creating a balance between feeding the search engine and looking after your readers. Because after all, it’s the reader who is more likely to make a purchase after they have visited your business page. That being said, getting the clicks your business site deserves is only possible if your website is high authority or, in other words, has a good rank on the SERPs. And good content is the starting point for getting your website that high authority. The following are some of the best tips for local SEO. Target Audience There is no point in doing Local SEO without knowing who your target demographic will be. Questions like, “What are the words which your potential customers are likely going to use when searching for your product or services?” and whether they are big spenders or cheapskates, are all good places to start when developing a local SEO strategy. Domain Name First of all, you need to come up with a domain name which reflects the type of business you are in, as well as its location. A great example of the perfect domain name would be “DennysSalonnyc.com,” which includes all of the information (or at least most of it). Keywords Optimization SEO is all about keyword optimization. Adding keywords on your page titles will help identify your business, its location and the services it provides. To make it even more effective, incorporate your

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Building the Perfect Social Media Marketing Strategy

Building the Perfect Social Media Marketing Strategy

It is true that social media marketing, at times, can seem overwhelming. This is because the online landscape is changing all the time, even as we speak, making it harder to determine the best way forward. So, keeping that in mind, here are some tips on how one can make less of a mess while using social media marketing. Have a Plan This is essentially an editorial calendar, and what it shows you is the material you are going to be posting online per week, per month, or whatever. So, if you have a presence on social media outlets, such as, Facebook, Twitter or Pinterest and also maintain a blog, having an editorial schedule will help you know exactly what content needs to go where and how you are going to share it. Having a schedule will help you decide how often you will be posting content per social network. While developing and maintaining a brand, it is very important to have an editorial schedule which will ensure that all those who are involved in the social media campaign are fully aware of your plans and the way forward. Simplify Being overwhelmed is one of the telltale signs that you have too much going on and cannot keep up with the pace at which the information is or needs to be distributed via different social media platforms. This does not necessarily mean that you are missing out on valuable information or that you don’t have the right skill set, simplifying

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