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How to Grow Your Email List to Dominate the Local Veterinary Market

How to Grow Your Email List to Dominate the Local Veterinary Market

The money is in the list.  If you have even a passing familiarity with internet marketing, you have no doubt heard this phrase.  If you’re new to internet marketing, then you should know that that single phrase outlines the most powerful component of internet marketing.  It is such a commonly heard phrase that it’s almost a cliché.  It’s almost a cliché though, because it also happens to be true.  The bottom line is, if you’re not building and expanding your email list, you’re leaving money on the table.  Does leaving money on the table sound like a solid business strategy to you?  Of course not!  This article will show you how to build that list, and how to use it to dominate your local market. The first, necessary step of course, is to actually have a mechanism for getting the email addresses in the first place.  That should be one of the purposes of your website.  If you don’t currently have some kind of email capture box on your site, then that needs to be the very first change/improvement you make. Of course, simply having a box that enables visitors to your website to enter their email address into won’t get you very far.  If your site isn’t well-designed, easy to navigate, and filled with interesting, engaging content, no one will bother, so that’s step two.  The people who come to your site aren’t going to just hand over their email addresses to you.  They need to know that they

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