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Your Local Social Media Checklist

Your Local Social Media Checklist

You probably already know, or have at least intuited that social media should be an important part of your local marketing strategy. The problem is, especially if you’re fairly new to the social media sphere, you may not really know how to get started. In fact, in looking at it, and hearing people you know talk about it, you might be concerned that it’s going to be an enormous time sink that will take time away from other aspects of running your business. Granted, if you let it – if you don’t control the process, it can do that, but if you approach social media like every other aspect of your business, you can master it, rather than letting it master you. Below is a simple but effective template for putting social media to work for you. Remember the Letters PGS PGS lies at the heart and soul of your social media strategy. The letters stand for Purpose, Goal, and Strategy. Just keep those three things in mind, and your adventures in social media will get a whole lot easier. We’ll outline what each of those mean below, and how you can use them to formulate a rock-solid plan for yourself, then execute against that plan for consistent results. Purpose In business, if it doesn’t have a clearly defined purpose, then you probably ought not spend resources worrying about it. Initially, your social media purpose could be something as simple as, “raise my brand awareness” or “get my name out

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Building the Perfect Social Media Marketing Strategy

Building the Perfect Social Media Marketing Strategy

It is true that social media marketing, at times, can seem overwhelming. This is because the online landscape is changing all the time, even as we speak, making it harder to determine the best way forward. So, keeping that in mind, here are some tips on how one can make less of a mess while using social media marketing. Have a Plan This is essentially an editorial calendar, and what it shows you is the material you are going to be posting online per week, per month, or whatever. So, if you have a presence on social media outlets, such as, Facebook, Twitter or Pinterest and also maintain a blog, having an editorial schedule will help you know exactly what content needs to go where and how you are going to share it. Having a schedule will help you decide how often you will be posting content per social network. While developing and maintaining a brand, it is very important to have an editorial schedule which will ensure that all those who are involved in the social media campaign are fully aware of your plans and the way forward. Simplify Being overwhelmed is one of the telltale signs that you have too much going on and cannot keep up with the pace at which the information is or needs to be distributed via different social media platforms. This does not necessarily mean that you are missing out on valuable information or that you don’t have the right skill set, simplifying

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Why Facebook Doesn’t Have A Problem With A Lack Of Teens

Much has been made in the tech and social media news circles regarding Facebook’s eventual demise because teenagers don’t make up a large group on the social network. Brittany Darwell, co-editor of sister site Inside Facebook, wrote that just because teenagers aren’t on Facebook now doesn’t mean that they won’t sign up in the future. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/why-facebook-doesnt-have-a-problem-with-a-lack-of-teens_b113217

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Facebook Apps Bring The March Madness Home

Sunday, 68 teams will be selected to play in the NCAA Men’s Basketball Championship tournament — a time of year known as March Madness. Monday, people all over the country will be filling out brackets in office pools, picking the winners of all of those college basketball games. But with dozens of games going on, how can the casual fan keep track? There are some great Facebook-integrated applications that allow fans to get closer to the game, whether they’re following their alma maters, or just seeing if their brackets will survive the first round. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/facebook-march-madness-apps-2013_b113037

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Early Rates For Mediabistro’s Social Media Marketing Boot Camp End Today

Extend your social media impact and collaborate with experts in our Social Media Marketing Boot Camp. Save $100 with our early bird rate. Don’t miss out — this special rate ends today. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/early-rates-for-mediabistros-social-media-marketing-boot-camp-end-today_b113010

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Facebook Asking Users How They Like Redesigned News Feed

Not long after Facebook introduced a new look for its news feed, the site started asking users what they think about it. Facebook has been adamant about making sure that user input has led to a better news feed, and it appears that the process is not done. Richard Greenfield, a media analyst for institutional investment firm BTIG, posted on the company’s blog (registration required) that some users have been surveyed regarding their feelings about the updated news feed. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/facebook-news-feed-survey_b113067

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Facebook Users In Ireland Love Rihanna, But Are Leaving The Site Quickly

As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/facebook-users-in-ireland-love-rihanna-but-are-leaving-the-site-quickly_b113091

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Facebook Names Mike Schroepfer As New CTO

Facebook has made an internal hire to fill the chief technical officer position vacant since Bret Taylor’s departure last summer — Mike Schroepfer, formerly the company’s vice president of engineering. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/mike-schroepfer-cto_b113079

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Samsung Introduces Galaxy S4 With Nary A Mention Of Android Or Google

At a Broadway-style premiere this evening at New York’s Radio City Musical Hall, Samsung unveiled its heavily anticipated Galaxy S4 handset. The event had the hype and production values of an Apple product launch. But, what barely seemed in attendance was any idea that the S4 is an Android… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/QxAT7J9VMvk/samsung-introduces-galaxy-s-iv-phone-with-nary-a-mention-of-android-or-google-2-36316

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Google Breaks Up Mapping And Commerce Unit, Sends Jeff Huber To Google X

Google has decided to break up the unit that formerly combined mapping and commerce in a mini-reorganization coinciding with the transfer of Android to the leadership of Chrome SVP Sundar Pichai. Jeff Huber who formerly ran the combined commerce + local group is now becoming part of Sergey… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/6e6dDT4r_mA/google-breaks-up-mapping-and-commerce-unit-sends-huber-to-google-x-36210

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