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Archive for the Facebook Timeline Category

Facebook Timeline for Business Pages and What You Need to Know

You may or may not have heard but come March 30th 2012 every business page will be converted to the new timeline format.  You can publish your page to the new format before then but I would read this before you just jump into it. The new design is similar in many ways to the personal timeline design (released late last year) but with a few very important features.  Additionally there are some features that the old design has that will be gone. 🙁 As an online marketing company we find that the new changes bring new opportunity for companies to focus on their brand, create engaging content and essentially tell the every evolving story about their business. Let’s take a look at the changes. Cover Photo This is one of the most obvious changes.  No more photo strip at the top.  The cover photo is what your pages visitors will see 1st when they come to your page.  This is a perfect opportunity to tell your pages story but… you will need to be creative here.  Facebook has added some rules like no outright asking people to like your page or terms like “buy now” or “order now” etc. You can see all the rules here. The size is a huge 851 pixels wide by 315 pixels high so get creative or have it professionally designed for you (subtle hint here.)  If you are at a loss and don’t have that kind of size you can use an image

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