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Archive for the Google Plus Local Category

Survey Of The Best Local Directories

Survey Of The Best Local Directories

One of the biggest challenges for a small business trying to break into the search engine rankings the traditional methods of marketing that worked so well before Google’s “Panda” update, don’t really work anymore (at all). This has prompted local marketers to cast about for alternatives. The bottom line is, while it is still possible to see big moves in your organic search engine rankings, it takes more time and money than many small businesses have to put toward the task. In the best case, that should be seen as a long term, strategic goal, rather than a short to medium term “quick fix.” The question becomes then, what to do in the meantime? Is there a way to leverage the power of someone else’s good standing with the search engines, and use that good standing to boost the rankings of your individual business? The answer, fortunately, is a resounding yes! That’s actually why the directory services are so important to your local marketing strategy. They give you a means to leverage the awesome SEO power and potential of huge, well established sites, and channel that power down to your business to help get you noticed quickly. This lets you stand toe-to-toe with much larger businesses with deep pockets and big advertising budgets in your local market where all your customers are, and let’s face it, that’s where it counts. So which of the popular directories are the “best?” To a certain extent, that’s a matter of opinion, but let’s

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Responding to Reviews – Best Practices

Responding to Reviews – Best Practices

How important are reviews? Well, a one-star improvement to Yelp reviews can translate to anywhere from a 5-9% increase in revenue, so from a dollars-and-cents perspective, they’re hugely important, but just as important as the reviews themselves are the manner in which you respond to them. The first thing to note here is that when a customer cares enough, or is upset enough to leave a review, you should respond. Yes, you read that correctly. You should be responding to each and every review left for you. The positive ones are, of course, fun to respond to. After all, you’ve got a customer who’s singing your praises, and what’s not to like about that. It’s not enough though, to post a generic “thank you” and move on. A positive review represents a golden opportunity to genuinely connect with one of your customers, and doing so will almost always ensure repeat business. That’s good, because ideally, you don’t want to “just” sell to someone once. If you’re serious about growing your business, then what you really want is to sell to your customers forever. Repeat business is where the big money is. Every bit as important as that, however, is the idea that when you start having genuine conversations with your customers, they’ll likely share those reviews and comments with their friends. What that does for you is it puts your customers to work for you in a manner of speaking. You can, at that point, begin to leverage the power

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Has Google Changed or Have We Changed Google?

Has Google Changed or Have We Changed Google?

In the early days of SEO, companies and webmasters spent oodles of time finding ways to manipulate Google’s search engine to move up the ladder and find themselves number one in the rankings. Those were effective and profitable strategies back in those early days. Since then, Google has changed it algorithm several times and made web sites change their design and content if they were going to be relevant on Google. The result has been a better user experience and a more accurate ranking of web sites. Throughout this process, websites and search engine competition has had to keep up with Google, as Google became more localized and personalized with its search results. Ads and other result-related links now appear along with the search query and results. SEO has not lost its roots in its primary function of finding subject related matter, but it also has expanded its functionality to evaluating a web site’s content and relevance in the world of social media. Yet these latest optimizations are the result of user demands for better search results and relevant content. Keywords have expanded to key phrases. Links that once were intended to send the user to related sites now backlink to authoritative sites where information can be validated by the user. Google itself has become an information portal of sorts. From the perspective of marketing, the evolution of the Google search engine resulted in brand oriented marketing strategies that combined the best page content with the best SEO strategy. Searching

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The Recipe for Baking Your Own Google Plus Local Campaign

The Recipe for Baking Your Own Google Plus Local Campaign

Your Gateway to more Personalized Search Results! If you are an owner of a brick and mortar store, then taking your business to the next level is going to be all about getting your business on a Google Local Page listing. These days, the only thing which a Google ‘local optimization’ strategy and a cheesecake have in common is that everybody has their own favorite recipe. And similar to the flour, egg and sugar which is needed in baking a cake, local optimization is also based on a person’s own preferences, intentions and goals. While it’s very easy to get lost in the rankings game, the fact of the matter is that it should always be about improving the quality of a product rather than trying to trick an automated system. That being said, websites with great content are a dime a dozen these days, but what really matters is a brands personality, which cannot be faked. The following lines are going to be on how businesses can use Google+ Local to their advantage and build an online and offline personality which will separate them from the rest of the crowd. So, what is Google+ Local? Google+ Local is basically a ratings and reviews site which allows users to rate their favorite local shopping malls, hotels, movie theatres, and zoos, along with their favorite airlines, music, and even local brands. Why is it Good for Your Business? If you have a brick and mortar store, it is always a good

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Google+ Local Reviews and How to Get Them

Google+ Local Reviews and How to Get Them

For those who are wondering, this blog is going to be on what your business goal should be, and that is to get people to write reviews about your business on Google+ Local. The first page of Google search is considered as prime real estate, and any company would want to be sitting on one of those top ten spots, but that is easier said than done, since most businesses find it hard to communicate with their customers. When it comes to getting reviews, there are three relatively easy ways in which you can make that happen, and here there are; “Review Us on Google” First of all, you can put a ‘Review us on Google’ button on your business website. There are many options available in different sizes and different formats that one could use, but whichever one you choose, the point is to get people to click on it so that they can post a review on your Google+ Local page. It’s that simple. Having the ‘Review Us on Google’ button makes it so much easier for people to say the kind words which they do (about your business) on the phone, online for everyone to see. Use Print Material These include, postcards, stickers, window clings, door hangers, coasters, counter cards and even business cards can all be used to spread the message. For instance, if you run a cleaning business, give your print material to the clients so that they can put it all out there for

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Discover How Google Loves Your Local Business

Discover How Google Loves Your Local Business

It may sound an odd factor to say, especially within the middle of a recession, but there really has never been a much better opportunity for companies to thrive and prosper. We’re literally in the middle of a cultural and advertising revolution where all of the conventional rules of marketing and advertising are being re-written. A couple of years ago if small and nearby businesses wanted to expand and attract a bigger client base, they would have to spend an inordinate quantity of money on advertising and advertising. The only method to attain a national or International audience could be to promote within the national press, on the radio or on television. This was (and is) beyond most local company’s means. Not numerous companies possess a advertising spending budget that would permit them to spend millions on a national or even local Tv advertisement. It was also frustrating for the consumer too. Finding companies meant looking via the Yellow Pages and after that ringing about to determine if the company could provide what they had been searching for. If they wanted to purchase a item and it wasn’t accessible in their nearby area, they would have to travel to obtain it. Or in some instances, they could order via a catalogue or mail order business. In addition, there was the uncertainty of whether or not the retailer they were buying from was reputable, especially if it was inside a town or city that they weren’t familiar with. Using the great

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Google + Local InfoGraphic – Google Plus Local For Business

Google + Local InfoGraphic - Google Plus Local For Business

This is a great infographic about how Google Plus Local can help your local business.

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