Helping Businesses Succeed Online
Call Us Free: 1-866-873-1521

Archive for the Google+ Category

Your Local Social Media Checklist

Your Local Social Media Checklist

You probably already know, or have at least intuited that social media should be an important part of your local marketing strategy. The problem is, especially if you’re fairly new to the social media sphere, you may not really know how to get started. In fact, in looking at it, and hearing people you know talk about it, you might be concerned that it’s going to be an enormous time sink that will take time away from other aspects of running your business. Granted, if you let it – if you don’t control the process, it can do that, but if you approach social media like every other aspect of your business, you can master it, rather than letting it master you. Below is a simple but effective template for putting social media to work for you. Remember the Letters PGS PGS lies at the heart and soul of your social media strategy. The letters stand for Purpose, Goal, and Strategy. Just keep those three things in mind, and your adventures in social media will get a whole lot easier. We’ll outline what each of those mean below, and how you can use them to formulate a rock-solid plan for yourself, then execute against that plan for consistent results. Purpose In business, if it doesn’t have a clearly defined purpose, then you probably ought not spend resources worrying about it. Initially, your social media purpose could be something as simple as, “raise my brand awareness” or “get my name out

Read More...

Survey Of The Best Local Directories

Survey Of The Best Local Directories

One of the biggest challenges for a small business trying to break into the search engine rankings the traditional methods of marketing that worked so well before Google’s “Panda” update, don’t really work anymore (at all). This has prompted local marketers to cast about for alternatives. The bottom line is, while it is still possible to see big moves in your organic search engine rankings, it takes more time and money than many small businesses have to put toward the task. In the best case, that should be seen as a long term, strategic goal, rather than a short to medium term “quick fix.” The question becomes then, what to do in the meantime? Is there a way to leverage the power of someone else’s good standing with the search engines, and use that good standing to boost the rankings of your individual business? The answer, fortunately, is a resounding yes! That’s actually why the directory services are so important to your local marketing strategy. They give you a means to leverage the awesome SEO power and potential of huge, well established sites, and channel that power down to your business to help get you noticed quickly. This lets you stand toe-to-toe with much larger businesses with deep pockets and big advertising budgets in your local market where all your customers are, and let’s face it, that’s where it counts. So which of the popular directories are the “best?” To a certain extent, that’s a matter of opinion, but let’s

Read More...

Responding to Reviews – Best Practices

Responding to Reviews – Best Practices

How important are reviews? Well, a one-star improvement to Yelp reviews can translate to anywhere from a 5-9% increase in revenue, so from a dollars-and-cents perspective, they’re hugely important, but just as important as the reviews themselves are the manner in which you respond to them. The first thing to note here is that when a customer cares enough, or is upset enough to leave a review, you should respond. Yes, you read that correctly. You should be responding to each and every review left for you. The positive ones are, of course, fun to respond to. After all, you’ve got a customer who’s singing your praises, and what’s not to like about that. It’s not enough though, to post a generic “thank you” and move on. A positive review represents a golden opportunity to genuinely connect with one of your customers, and doing so will almost always ensure repeat business. That’s good, because ideally, you don’t want to “just” sell to someone once. If you’re serious about growing your business, then what you really want is to sell to your customers forever. Repeat business is where the big money is. Every bit as important as that, however, is the idea that when you start having genuine conversations with your customers, they’ll likely share those reviews and comments with their friends. What that does for you is it puts your customers to work for you in a manner of speaking. You can, at that point, begin to leverage the power

Read More...

Claim Your Local Listings

Claim your local listings on the 3 major search engines. Google My Business https://www.google.com/business/ Yahoo Local https://smallbusiness.yahoo.com/local-listings Bing Places For Business https://www.bingplaces.com/

Read More...

Has Google Changed or Have We Changed Google?

Has Google Changed or Have We Changed Google?

In the early days of SEO, companies and webmasters spent oodles of time finding ways to manipulate Google’s search engine to move up the ladder and find themselves number one in the rankings. Those were effective and profitable strategies back in those early days. Since then, Google has changed it algorithm several times and made web sites change their design and content if they were going to be relevant on Google. The result has been a better user experience and a more accurate ranking of web sites. Throughout this process, websites and search engine competition has had to keep up with Google, as Google became more localized and personalized with its search results. Ads and other result-related links now appear along with the search query and results. SEO has not lost its roots in its primary function of finding subject related matter, but it also has expanded its functionality to evaluating a web site’s content and relevance in the world of social media. Yet these latest optimizations are the result of user demands for better search results and relevant content. Keywords have expanded to key phrases. Links that once were intended to send the user to related sites now backlink to authoritative sites where information can be validated by the user. Google itself has become an information portal of sorts. From the perspective of marketing, the evolution of the Google search engine resulted in brand oriented marketing strategies that combined the best page content with the best SEO strategy. Searching

Read More...

The Recipe for Baking Your Own Google Plus Local Campaign

The Recipe for Baking Your Own Google Plus Local Campaign

Your Gateway to more Personalized Search Results! If you are an owner of a brick and mortar store, then taking your business to the next level is going to be all about getting your business on a Google Local Page listing. These days, the only thing which a Google ‘local optimization’ strategy and a cheesecake have in common is that everybody has their own favorite recipe. And similar to the flour, egg and sugar which is needed in baking a cake, local optimization is also based on a person’s own preferences, intentions and goals. While it’s very easy to get lost in the rankings game, the fact of the matter is that it should always be about improving the quality of a product rather than trying to trick an automated system. That being said, websites with great content are a dime a dozen these days, but what really matters is a brands personality, which cannot be faked. The following lines are going to be on how businesses can use Google+ Local to their advantage and build an online and offline personality which will separate them from the rest of the crowd. So, what is Google+ Local? Google+ Local is basically a ratings and reviews site which allows users to rate their favorite local shopping malls, hotels, movie theatres, and zoos, along with their favorite airlines, music, and even local brands. Why is it Good for Your Business? If you have a brick and mortar store, it is always a good

Read More...

Google+ Local Reviews and How to Get Them

Google+ Local Reviews and How to Get Them

For those who are wondering, this blog is going to be on what your business goal should be, and that is to get people to write reviews about your business on Google+ Local. The first page of Google search is considered as prime real estate, and any company would want to be sitting on one of those top ten spots, but that is easier said than done, since most businesses find it hard to communicate with their customers. When it comes to getting reviews, there are three relatively easy ways in which you can make that happen, and here there are; “Review Us on Google” First of all, you can put a ‘Review us on Google’ button on your business website. There are many options available in different sizes and different formats that one could use, but whichever one you choose, the point is to get people to click on it so that they can post a review on your Google+ Local page. It’s that simple. Having the ‘Review Us on Google’ button makes it so much easier for people to say the kind words which they do (about your business) on the phone, online for everyone to see. Use Print Material These include, postcards, stickers, window clings, door hangers, coasters, counter cards and even business cards can all be used to spread the message. For instance, if you run a cleaning business, give your print material to the clients so that they can put it all out there for

Read More...

Local SEO Best Practices for 2014

Local SEO Best Practices for 2014

Ways to Get Some Hot, Local Action! Few would disagree that great SEO is all about creating a balance between feeding the search engine and looking after your readers. Because after all, it’s the reader who is more likely to make a purchase after they have visited your business page. That being said, getting the clicks your business site deserves is only possible if your website is high authority or, in other words, has a good rank on the SERPs. And good content is the starting point for getting your website that high authority. The following are some of the best tips for local SEO. Target Audience There is no point in doing Local SEO without knowing who your target demographic will be. Questions like, “What are the words which your potential customers are likely going to use when searching for your product or services?” and whether they are big spenders or cheapskates, are all good places to start when developing a local SEO strategy. Domain Name First of all, you need to come up with a domain name which reflects the type of business you are in, as well as its location. A great example of the perfect domain name would be “DennysSalonnyc.com,” which includes all of the information (or at least most of it). Keywords Optimization SEO is all about keyword optimization. Adding keywords on your page titles will help identify your business, its location and the services it provides. To make it even more effective, incorporate your

Read More...

How the New Google+ Local Will Impact Your Business

How the New Google+ Local Will Impact Your Business

Recently, Google made another substantial alteration to their services; Google Places merged with Google+ creating the new Google+ Local pages. In case you aren’t aware, Google+ is one of the newest, and fastest-growing Social Media Networking site ever. The fact that it is owned by Google explains its popularity and now they?re forcing local business owners to jump on board by moving all Google Places business listings over to Google+ Local pages. If you?ve seen the new Google+ Local pages, you?ve probably noticed that they are more user-friendly and dynamic. Interacting with your customers and prospects is much easier than with Google Places pages. More importantly, this is now where your Google business page will be located, so it?s crucial that you learn about it and optimize your page for full exposure. Any business that does not have a Google+ account will now need to create one if they want their local business listings to be seen in local search results. In fact, if you?ve never done anything with your local company marketing listing pages, now is the time to do so if you want any chance of grabbing the attention of your target market. While you may have to spend some time learning about this new platform, this change can actually work in the favor of your small business by providing you with even more exposure. Google+ Local is livelier, more social, and makes it a lot easier for people to discover and share local information than the former

Read More...

Why you Should Shorten your Google+ Link

Have you ever tried to give anyone a link to a specific web page – not a top-level domain, but a sub-page of that domain – in person? If you have, then you will undoubtedly understand that it’s not particularly easy to do it. That is especially true if the URL happens to be long. Your Google+ URL is a long one. It’s not going to be something you can easily remember if someone asks you for the link. If you use a service to shorten your link, you’ll be able to use it more easily for many different things. For example, you could easily print a short link on a business card. This will allow you to gain contacts in the offline world as well as online. You could easily add it to blog posts without having to look up the URL to copy and paste it. It will fit much better in an email signature or a forum signature. And people will be able to remember it easier if you have to tell them the URL in a face-to-face meeting. You want to make things as easy as possible. Whenever you can make something easy for someone, they will be much likelier to take action. In the end, that is exactly what you want. If you want to make contacts, then you need to make sure to make it very easy for them to follow through on what you want – in this case, adding you as a

Read More...

100% Satisfaction Guarantee

We guarantee you'll get everything we promised and that you will be totally satisfied with our service. Denzel Washington doesn't work here, but if he did, this is what he would say.

Contact Us

9921 Carmel Mtn Road #212
San Diego, CA
Phone: (866) 873-1521
Fax: (866) 873-1521