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Archive for the Local Business Legends Category

Just How Important Are Local Listings, Anyway?

Just How Important Are Local Listings, Anyway?

It almost seems counter-intuitive. The web is a big, global marketplace, so why should you be concerned with local listings at all? The answers might surprise you. Take a look at some of these statistics: More than 60% of local searches lead to purchases. If you’re in the game, that puts money directly into your pocket and fattens your bottom line. 59% of Google searches are for local businesses, and half of all searches done on mobile devices are conducted to find local restaurants. People who conduct a search for local businesses on a mobile device are very likely (61%) to make a purchase within 24 hours. Best of all, local searches convert to sales 18% of the time, versus only 7% for non-local searches. In terms of getting the most bang for your marketing buck, local listings are where it’s at. Read the entire report here: http://www.business2community.com/online-marketing/12-stats-local-search-mobile-search-2014-01028690 If you’re still not convinced, consider the power of leveling the playing field. Big companies have deep pockets. They can afford to play the global game. Odds are good that you can’t, but here’s the reality. All business is local at the end of the day, and by focusing your efforts where your customers actually are, you can beat much larger competitors at their own game, in your local market. Best of all though, is the massive SEO power can provide to your business. This can be used in two immediate and practical ways. First, leveraging the SEO power of the most

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The Next Big Algorithm Update Is Coming – Are You Ready?

The Next Big Algorithm Update Is Coming – Are You Ready?

Google’s “Panda” update changed search and internet marketing forever. It’s still talked about to this day. Almost overnight, many sites that had been using Grey- or Black-hat link building strategies saw their earnings crater, falling as much as 90%. A number of small businesses who relied heavily on the internet for leads and sales went out of business. It was a wakeup call, but what’s coming on April 21 is going to make Panda look like a walk in the park. Google provided plenty of warning in advance of the Panda update, and they’ve done the same thing here. A number of people simply chose not to heed Google’s warnings about Panda and they paid the price. You can bet that everyone’s paying attention now. The Purpose Behind The Change Google doesn’t do anything without a lot of forethought and planning, and this update is no different. In this particular case, the change to the algorithm is all about mobile. The reality is that handheld devices have eclipsed the PC. There are more handhelds in service today than there are people living on the planet. As you might expect, more searches are conducted on mobile devices than on PC’s these days, and in recognition of that reality, Google wants to make sure that the results they’re displaying for their users are the best results possible, and that’s the driving reason behind the update. Helping to ensure a quality user experience for the people who use their search engine (and let’s

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Best San Diego Carpet Cleaner Interview With Frank Blake

Carl Saling Director of Awesome with The Internet Titans interviews San Diego’s Best Carpet Cleaner Frake Blake from BlakeCarpetCleaning.com

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