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Archive for the Local SEO Category

The Recipe for Baking Your Own Google Plus Local Campaign

The Recipe for Baking Your Own Google Plus Local Campaign

Your Gateway to more Personalized Search Results! If you are an owner of a brick and mortar store, then taking your business to the next level is going to be all about getting your business on a Google Local Page listing. These days, the only thing which a Google ‘local optimization’ strategy and a cheesecake have in common is that everybody has their own favorite recipe. And similar to the flour, egg and sugar which is needed in baking a cake, local optimization is also based on a person’s own preferences, intentions and goals. While it’s very easy to get lost in the rankings game, the fact of the matter is that it should always be about improving the quality of a product rather than trying to trick an automated system. That being said, websites with great content are a dime a dozen these days, but what really matters is a brands personality, which cannot be faked. The following lines are going to be on how businesses can use Google+ Local to their advantage and build an online and offline personality which will separate them from the rest of the crowd. So, what is Google+ Local? Google+ Local is basically a ratings and reviews site which allows users to rate their favorite local shopping malls, hotels, movie theatres, and zoos, along with their favorite airlines, music, and even local brands. Why is it Good for Your Business? If you have a brick and mortar store, it is always a good

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Reputation Marketing ? Making a Reputation Online

Reputation Marketing ? Making a Reputation Online

One of the most commonly asked questions young entrepreneurs have is, what is the best way to build a reputation at the starting of a business when one doesn’t have loyal customers yet. This is a great question, especially with businesses which do not have reviews that help generate street cred. So, how do you attract the customers you don’t already have? Well, there are five ways in which a new business can generate the reputation they need from the get go. Online Presence You will want to make sure you have a clean and professional website. You do not need to hire the best designer in the world to design your business website; all you need to do is make sure that your website is functional, user friendly and interactive. Let’s face it, nobody wants to buy from a website that looks like it has been designed by a four-year old. You can top that off with great copy, a professional email address and other contact details. Experience This is where the “About Us” page comes in. If you have the experience, make sure you mention it in the “About Us” page. On the other hand, if you do not have the experience yet, promote the ways in which your service brings something new to the market. Get Client Reviews Client reviews are extremely important for building an online reputation. You can do this by offering free services or discounts to the first few customers in exchange for their

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Local SEO Best Practices for 2014

Local SEO Best Practices for 2014

Ways to Get Some Hot, Local Action! Few would disagree that great SEO is all about creating a balance between feeding the search engine and looking after your readers. Because after all, it’s the reader who is more likely to make a purchase after they have visited your business page. That being said, getting the clicks your business site deserves is only possible if your website is high authority or, in other words, has a good rank on the SERPs. And good content is the starting point for getting your website that high authority. The following are some of the best tips for local SEO. Target Audience There is no point in doing Local SEO without knowing who your target demographic will be. Questions like, “What are the words which your potential customers are likely going to use when searching for your product or services?” and whether they are big spenders or cheapskates, are all good places to start when developing a local SEO strategy. Domain Name First of all, you need to come up with a domain name which reflects the type of business you are in, as well as its location. A great example of the perfect domain name would be “DennysSalonnyc.com,” which includes all of the information (or at least most of it). Keywords Optimization SEO is all about keyword optimization. Adding keywords on your page titles will help identify your business, its location and the services it provides. To make it even more effective, incorporate your

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