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Archive for the Mobile App Devlopment Category

Free Mobile Apps Critical To Local Business Success

Free Mobile Apps Critical To Local Business Success

Increasingly, it’s a “work from anywhere” world. There are now more handheld devices (smartphones plus tablets) in use than there are people living on planet earth, and there are few things you can do on your PC or laptop that you can’t also do on your handheld. Let’s face it, it’s an increasingly connected, mobile world. That’s a good thing, because it means that you can take time away from the office and still get meaningful work done. The following then, are some of the most critical apps you can install on your favorite smart device. Armed with these apps, you can take care of business, no matter where you are. DropBox If you aren’t using DropBox yet, then you don’t know what you’re missing. It’s such a simple, yet compelling idea. Hard drive space on the cloud, that you can access from literally anywhere you can get an internet connection. Create a free account, log in, and start uploading the files you’re working with. They’re available to you twenty-four hours a day, seven days a week, no matter where you are. As long as you’ve got an internet connection, you’ve got your most important work files. It’s perfect. It’s priceless. If you’re not already using it, after a week or so, you won’t remember how you got along without it. Google Docs Depending on the device, typing anything of any length can be a bit of a challenge, so this one’s actually more useful if you’ve got a tablet

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The Next Big Algorithm Update Is Coming – Are You Ready?

The Next Big Algorithm Update Is Coming – Are You Ready?

Google’s “Panda” update changed search and internet marketing forever. It’s still talked about to this day. Almost overnight, many sites that had been using Grey- or Black-hat link building strategies saw their earnings crater, falling as much as 90%. A number of small businesses who relied heavily on the internet for leads and sales went out of business. It was a wakeup call, but what’s coming on April 21 is going to make Panda look like a walk in the park. Google provided plenty of warning in advance of the Panda update, and they’ve done the same thing here. A number of people simply chose not to heed Google’s warnings about Panda and they paid the price. You can bet that everyone’s paying attention now. The Purpose Behind The Change Google doesn’t do anything without a lot of forethought and planning, and this update is no different. In this particular case, the change to the algorithm is all about mobile. The reality is that handheld devices have eclipsed the PC. There are more handhelds in service today than there are people living on the planet. As you might expect, more searches are conducted on mobile devices than on PC’s these days, and in recognition of that reality, Google wants to make sure that the results they’re displaying for their users are the best results possible, and that’s the driving reason behind the update. Helping to ensure a quality user experience for the people who use their search engine (and let’s

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Gamify Your Website

Gamify Your Website

Gamification is a term that hasn’t quite hit the mainstream yet, but it will.  It’s one of the most powerful tools you can use in the running of your business.  Why?  Simply put, people like games.  If you had a choice between standing in line all afternoon at the DMV or playing a game, which would you prefer?  Too often, business sites tend to resemble the line at the DMV, and that’s a shame, because with just a little bit of creativity, you can leave your visitors with a whole different experience. Crew – A Case Study Crew is a company that builds apps for handheld devices.  Their URL is here: http://howmuchtomakeanapp.com/.  Now, it is true, they could have simply put a “Request a Quote” form on their page and been done with it.  They probably would have gotten some business using that approach, but you need only click the link and visit their site to see the power of gamification at work. The first thing to note is the URL.  It contains the question that is on the minds of people who, for whatever reason, want to have an app built.  The big thing they’re concerned about is “How much is this going to cost me?” The problem with the form based approach is that it’s passive.  They fill out the form, click the “Submit” button, and then are told some flavor of, “We’ll get back to you.”  That’s no fun.  They want information and they want it right now. 

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Infographic: Holiday Trends in Mobile

This year has seen some explosive growth in the Mobile Industry.  This holiday season especially shines bright.  The overwhelming fact remains that if your business is not mobile then it will get left in the dust. Pay particular attention to the usage comparison between mobile websites and mobile apps. We create both so we have got you covered. Click on image for full size.

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