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Archive for the Reputation Management Category

Responding to Reviews – Best Practices

Responding to Reviews – Best Practices

How important are reviews? Well, a one-star improvement to Yelp reviews can translate to anywhere from a 5-9% increase in revenue, so from a dollars-and-cents perspective, they’re hugely important, but just as important as the reviews themselves are the manner in which you respond to them. The first thing to note here is that when a customer cares enough, or is upset enough to leave a review, you should respond. Yes, you read that correctly. You should be responding to each and every review left for you. The positive ones are, of course, fun to respond to. After all, you’ve got a customer who’s singing your praises, and what’s not to like about that. It’s not enough though, to post a generic “thank you” and move on. A positive review represents a golden opportunity to genuinely connect with one of your customers, and doing so will almost always ensure repeat business. That’s good, because ideally, you don’t want to “just” sell to someone once. If you’re serious about growing your business, then what you really want is to sell to your customers forever. Repeat business is where the big money is. Every bit as important as that, however, is the idea that when you start having genuine conversations with your customers, they’ll likely share those reviews and comments with their friends. What that does for you is it puts your customers to work for you in a manner of speaking. You can, at that point, begin to leverage the power

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Reputation Marketing ? Making a Reputation Online

Reputation Marketing ? Making a Reputation Online

One of the most commonly asked questions young entrepreneurs have is, what is the best way to build a reputation at the starting of a business when one doesn’t have loyal customers yet. This is a great question, especially with businesses which do not have reviews that help generate street cred. So, how do you attract the customers you don’t already have? Well, there are five ways in which a new business can generate the reputation they need from the get go. Online Presence You will want to make sure you have a clean and professional website. You do not need to hire the best designer in the world to design your business website; all you need to do is make sure that your website is functional, user friendly and interactive. Let’s face it, nobody wants to buy from a website that looks like it has been designed by a four-year old. You can top that off with great copy, a professional email address and other contact details. Experience This is where the “About Us” page comes in. If you have the experience, make sure you mention it in the “About Us” page. On the other hand, if you do not have the experience yet, promote the ways in which your service brings something new to the market. Get Client Reviews Client reviews are extremely important for building an online reputation. You can do this by offering free services or discounts to the first few customers in exchange for their

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Google+ Local Reviews and How to Get Them

Google+ Local Reviews and How to Get Them

For those who are wondering, this blog is going to be on what your business goal should be, and that is to get people to write reviews about your business on Google+ Local. The first page of Google search is considered as prime real estate, and any company would want to be sitting on one of those top ten spots, but that is easier said than done, since most businesses find it hard to communicate with their customers. When it comes to getting reviews, there are three relatively easy ways in which you can make that happen, and here there are; “Review Us on Google” First of all, you can put a ‘Review us on Google’ button on your business website. There are many options available in different sizes and different formats that one could use, but whichever one you choose, the point is to get people to click on it so that they can post a review on your Google+ Local page. It’s that simple. Having the ‘Review Us on Google’ button makes it so much easier for people to say the kind words which they do (about your business) on the phone, online for everyone to see. Use Print Material These include, postcards, stickers, window clings, door hangers, coasters, counter cards and even business cards can all be used to spread the message. For instance, if you run a cleaning business, give your print material to the clients so that they can put it all out there for

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Top 5 tips to Protect your Business’s Rep During the Holiday Season

Top 5 tips to Protect your Business’s Rep During the Holiday Season

Tis the Season to be Jolly Tell that to the customer who keeps receiving spam from your business’s email address. Delivering services during the Holiday season can turn into a PR nightmare for an online business that isn’t used to navigating through such hurdles. The holidays are open season for hackers to launch scams of every type. They can end up stealing your information, your financial data and even destroying the reputation that you have worked so hard to uphold. The last thing you need to find out after the Christmas decorations have gone down is to find your customer base empty and a slew of negative feedback on your social media profile pages. Here is what you can do to avoid just that – 1.     Know Phishing Scams when you see them The holiday season is one of cheer and good will. The local charities know it too. However cybercriminals also see it as a chance to swindle generous givers by sending out emails that are disguised as messages from real charitable organizations. These are known as phishing scams and its best that you keep an eye out for them 2.     Protection Sometimes prevention is better than a cure. Encourage your customers to leave positive reviews on your business pages so that their comments end up on the first few pages of Google. Focus on getting as much positive content as you can. In addition optimizing your pages for Google and other popular search engines will leave no doubt

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What are your customers saying about your business?

Due to the extreme popularity of online customer reviews, businesses today must stay on top of what is being said about them online. Most consumers go online first to find out all they can about companies today before they spend money with them. One way they accomplish this is by reading what other consumers have to say about your business, products, and services. Not only do they “read” what others are saying… they TRUST it. In fact, studies show that most consumers rely heavily on customer reviews before making a purchasing decision. Therefore, companies that suffer from an abundance of negative online comments and reviews are feeling the impact more than ever before. This is why it is crucial that your business takes the time to see what your customers are saying, encourage them to leave online reviews, and engage with them via online review sites. Do they like your products or services? Or do they have some problems with you? Are they recommending you to their family, friends, and colleagues? Or are they telling everyone to “stay away”? Visiting customer review sites will provide you with these answers; sites such as Google+ Local, Yelp.com, Yellowpages.com, CitySearch.com, YahooLocal.com and others. Through Online Reputation Management, your business can thoroughly monitor what customers are saying, as well as take appropriate actions to build positive online content regarding your products and services.

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