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Archive for the Search Engine Optimization Category

Just How Important Are Local Listings, Anyway?

Just How Important Are Local Listings, Anyway?

It almost seems counter-intuitive. The web is a big, global marketplace, so why should you be concerned with local listings at all? The answers might surprise you. Take a look at some of these statistics: More than 60% of local searches lead to purchases. If you’re in the game, that puts money directly into your pocket and fattens your bottom line. 59% of Google searches are for local businesses, and half of all searches done on mobile devices are conducted to find local restaurants. People who conduct a search for local businesses on a mobile device are very likely (61%) to make a purchase within 24 hours. Best of all, local searches convert to sales 18% of the time, versus only 7% for non-local searches. In terms of getting the most bang for your marketing buck, local listings are where it’s at. Read the entire report here: http://www.business2community.com/online-marketing/12-stats-local-search-mobile-search-2014-01028690 If you’re still not convinced, consider the power of leveling the playing field. Big companies have deep pockets. They can afford to play the global game. Odds are good that you can’t, but here’s the reality. All business is local at the end of the day, and by focusing your efforts where your customers actually are, you can beat much larger competitors at their own game, in your local market. Best of all though, is the massive SEO power can provide to your business. This can be used in two immediate and practical ways. First, leveraging the SEO power of the most

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How to Win the SEO Game: Page Titles and Descriptions

How to Win the SEO Game: Page Titles and Descriptions

When a user enters a query into their favorite search engine, do they know where the search engine finds the hits it returns? Most users never give it another thought; they look through the results for the best fitting answer to their particular question and never wonder where the search engine dug it up. The search engine is looking for page titles and descriptions containing the keywords the user entered in the search engine’s input box. When the engine gets a hit on a page title, it looks at the description, and if it finds another hit there, it will pull up the link it found and search the returned page. The more hits, and the more references it finds to the link, the higher up in the results the page will appear. Spending time on your page title and description will move you up in the results pool. Page Title The page title you enter is not the same as the title you enter on your site. The page title is considered a Meta tag, as is the description. Once upon a time, your Meta tags were the primary way a search engine found your site. Now, the pertinent Meta tags are the page title, description, and primary keywords. A page title must be short; 55 to 60 characters in length, with 55 being the preferred number. Your page title must contain your specific key words once; if it is grammatically necessary, the page title can contain the keywords

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