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Archive for the Social Media Category

Increasing Your Video Element Ranking

Increasing Your Video Element Ranking

Increasing the page and web site rankings that include video presentations can be challenging in the overall context of SEO. Care needs to be taken in the use of videos, as crawlers can have difficulty in recognizing or evaluating video content on a web page. However, there are a number of things you can do to minimize the chances your video will be recognized as part of the content while simultaneously moving the site up in rank. General Concepts Choosing to use video as a content element on a web page requires considerable thought and planning. One of the first problems to deal with is video length. Though a search engine result may direct the visitor to a web page, getting them to sit still for a video clip may be a greater challenge than the SEO process itself. Given that videos longer than 3 minutes will cause the viewer to become disinterested, an effective SEO approach requires more than just an organic search result. Strictly A Video Search The first question to be addressed is how SEO optimized ranking fares when someone is searching strictly for video content. The title of the video is of equal or greater importance than a standard web page because the video title is going to be the deciding factor on whether the visitor deems the content is useful and relevant enough to watch. Add to this level of importance the fact that in order for the video to be searchable, it must contain

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Your Local Social Media Checklist

Your Local Social Media Checklist

You probably already know, or have at least intuited that social media should be an important part of your local marketing strategy. The problem is, especially if you’re fairly new to the social media sphere, you may not really know how to get started. In fact, in looking at it, and hearing people you know talk about it, you might be concerned that it’s going to be an enormous time sink that will take time away from other aspects of running your business. Granted, if you let it – if you don’t control the process, it can do that, but if you approach social media like every other aspect of your business, you can master it, rather than letting it master you. Below is a simple but effective template for putting social media to work for you. Remember the Letters PGS PGS lies at the heart and soul of your social media strategy. The letters stand for Purpose, Goal, and Strategy. Just keep those three things in mind, and your adventures in social media will get a whole lot easier. We’ll outline what each of those mean below, and how you can use them to formulate a rock-solid plan for yourself, then execute against that plan for consistent results. Purpose In business, if it doesn’t have a clearly defined purpose, then you probably ought not spend resources worrying about it. Initially, your social media purpose could be something as simple as, “raise my brand awareness” or “get my name out

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Top 10 Local SEO Strategies

Top Ten Strategies for Local Rankings 1.      Profiles Establish Profile Authority Follow Google’s Best Practices Guidehere. Verify and Claim your Listings at http://www.getlisted.org Claim at least Google, Bing, Yahoo and Superpages Complete all info thoroughly, including clear, long, excellent description (Basic and Enhanced Information) Establish NAP format Use email matching domain to register account Establish photo shoots with Google when possible.  Always upload at least 5 pictures Use images and video, (walk-through, testimonials) Establish Service area Utilize QR Codes when possible Real Address, No UPS or PO Boxes Consider implications of Walk-in versus Service Based Stay Away from: Violating Google’s Suggestions Using 800 Numbers Using Phone Number Tracking P.O. / UPS Boxes Multiple Place Pages / location Duplicate Phone on Multiple Place Pages 2.      Reviews Implement a Review Acquisition System Professional Service offices should create a ‘Thank You’ post card when a thank you mentioned in the office, including instructions to leave a review on Zagat. Properly train employees to have a lending ear for positive feedback from customers, patients and clients. Encourage positive customers to leave a review online. Use the hReview HTML Rich Snippet Markup on Website for reviews. Link Reviewers’ name to their online social profile, preferably LinkedIn. Do not solicit reviews.  Only ask to leave a digital review if a verbal unsolicited testimonial is provided. 3.      Social Media Create and participate in social media channels Create a Business Page or Fan Page Facebook (Get Vanity URL after 25 likes) Google+ Local LinkedIn Follow Best Practices Photos

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Linking Content versus Discovering Content

The discussion about content and its importance in the SEO process has been ignored in some conversations and overstated in others. One problem with the discussion is whether excellent content is the end all solution to increasing traffic and raising your Google ranking as opposed to a thoroughly analytical SEO process that includes link building. What should be looked at is the critical factors involved with determining if a “standalone” content approach is feasible where users dash to a website solely because of its content.  The Discovery Approach In applying the discovering content approach to increasing page rank, there needs to be multiple channels that are tethered to the web site that will broadcast the existence of the excellent content. Some examples of these tethered channels are blogs that have links to the web site included, social media, standard press releases, and advertising. The presumption made by this approach is that readers from the various forms of media will find their way to the web page and recognize the superior content, which will translate into increased traffic and sales through both personal interaction by the visitor and through one of the most reliable forms of advertising – word of mouth. As good as this sounds in theory, the question is whether this approach can be used effectively by everyone. Determining what constitutes superior content is a rather subjective issue as some people prefer to pour through words than watch a five minute video. A hotel chain that has an interactive

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Become A Social Media Maven

Become A Social Media Maven

You probably intuitively understand that social media can play a huge role in the success of your business.  What you may not know is what, specifically to do in the social media sphere to get the most out of your social media presences.  Don’t worry, just below we’ll show you how to become a social media rock star. Engage! It doesn’t matter whether you’re on Facebook, Twitter, or any of the others, social media is well…social.  That means it’s not about you using it as your own personal soapbox to sell your wares.  Rather, it’s about relationships.  It’s about creating opportunities for conversations.  If you’re not having conversations with your customers, potential customers and future customers, then you’re missing the fundamental point of social media, and that needs to change. Timing Do you know what the optimal time for posting updates to your social media accounts is?  If you don’t, then you need to, because posting at update at four in the morning when nobody’s awake to see it won’t help you.  By the time your customers get up, your entry is already off their news feed.  Post updates between noon and 6pm. Don’t Use A Shotgun Approach Don’t overwhelm your staff or yourself.  There are only so many hours in the day, so don’t try to develop a presence on every social network in existence.  Identify the ones that are most relevant to the niche or industry you’re working in, and stick with those. Get Personal & Be Personable

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Gamify Your Website

Gamify Your Website

Gamification is a term that hasn’t quite hit the mainstream yet, but it will.  It’s one of the most powerful tools you can use in the running of your business.  Why?  Simply put, people like games.  If you had a choice between standing in line all afternoon at the DMV or playing a game, which would you prefer?  Too often, business sites tend to resemble the line at the DMV, and that’s a shame, because with just a little bit of creativity, you can leave your visitors with a whole different experience. Crew – A Case Study Crew is a company that builds apps for handheld devices.  Their URL is here: http://howmuchtomakeanapp.com/.  Now, it is true, they could have simply put a “Request a Quote” form on their page and been done with it.  They probably would have gotten some business using that approach, but you need only click the link and visit their site to see the power of gamification at work. The first thing to note is the URL.  It contains the question that is on the minds of people who, for whatever reason, want to have an app built.  The big thing they’re concerned about is “How much is this going to cost me?” The problem with the form based approach is that it’s passive.  They fill out the form, click the “Submit” button, and then are told some flavor of, “We’ll get back to you.”  That’s no fun.  They want information and they want it right now. 

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Building the Perfect Social Media Marketing Strategy

Building the Perfect Social Media Marketing Strategy

It is true that social media marketing, at times, can seem overwhelming. This is because the online landscape is changing all the time, even as we speak, making it harder to determine the best way forward. So, keeping that in mind, here are some tips on how one can make less of a mess while using social media marketing. Have a Plan This is essentially an editorial calendar, and what it shows you is the material you are going to be posting online per week, per month, or whatever. So, if you have a presence on social media outlets, such as, Facebook, Twitter or Pinterest and also maintain a blog, having an editorial schedule will help you know exactly what content needs to go where and how you are going to share it. Having a schedule will help you decide how often you will be posting content per social network. While developing and maintaining a brand, it is very important to have an editorial schedule which will ensure that all those who are involved in the social media campaign are fully aware of your plans and the way forward. Simplify Being overwhelmed is one of the telltale signs that you have too much going on and cannot keep up with the pace at which the information is or needs to be distributed via different social media platforms. This does not necessarily mean that you are missing out on valuable information or that you don’t have the right skill set, simplifying

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Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications

When Facebook introduced its revamped news feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new news feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/adobe-social-jordan-enright-schuz-news-feed_b112990

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Apple Devices Dominate In-Flight, Tablet Traffic

The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It’s easy to see why tablets are becoming the preferred in-flight work and entertainment… Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/~r/mktingland/~3/-PmyGpLFrJY/apple-devices-still-dominate-in-flight-tablet-traffic-35697

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Facebook Reopens Preferred Marketing Developer Applications, Updates Requirements

Facebook announced Monday that it has reopened applications to its preferred marketing developer program, but it added a few requirements to get the badges. Facebook is moving to a referral-based system, where those that have worked with the company or ads-qualified PMDs will be prioritized. continued… New Career Opportunities Daily: The best jobs in media. Source: http://allfacebook.com/facebook-pmd-new-requirements_b112062

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