Helping Businesses Succeed Online
Call Us Free: 1-866-873-1521

Archive for the Social Presence Category

Increasing Your Video Element Ranking

Increasing Your Video Element Ranking

Increasing the page and web site rankings that include video presentations can be challenging in the overall context of SEO. Care needs to be taken in the use of videos, as crawlers can have difficulty in recognizing or evaluating video content on a web page. However, there are a number of things you can do to minimize the chances your video will be recognized as part of the content while simultaneously moving the site up in rank. General Concepts Choosing to use video as a content element on a web page requires considerable thought and planning. One of the first problems to deal with is video length. Though a search engine result may direct the visitor to a web page, getting them to sit still for a video clip may be a greater challenge than the SEO process itself. Given that videos longer than 3 minutes will cause the viewer to become disinterested, an effective SEO approach requires more than just an organic search result. Strictly A Video Search The first question to be addressed is how SEO optimized ranking fares when someone is searching strictly for video content. The title of the video is of equal or greater importance than a standard web page because the video title is going to be the deciding factor on whether the visitor deems the content is useful and relevant enough to watch. Add to this level of importance the fact that in order for the video to be searchable, it must contain

Read More...

Your Local Social Media Checklist

Your Local Social Media Checklist

You probably already know, or have at least intuited that social media should be an important part of your local marketing strategy. The problem is, especially if you’re fairly new to the social media sphere, you may not really know how to get started. In fact, in looking at it, and hearing people you know talk about it, you might be concerned that it’s going to be an enormous time sink that will take time away from other aspects of running your business. Granted, if you let it – if you don’t control the process, it can do that, but if you approach social media like every other aspect of your business, you can master it, rather than letting it master you. Below is a simple but effective template for putting social media to work for you. Remember the Letters PGS PGS lies at the heart and soul of your social media strategy. The letters stand for Purpose, Goal, and Strategy. Just keep those three things in mind, and your adventures in social media will get a whole lot easier. We’ll outline what each of those mean below, and how you can use them to formulate a rock-solid plan for yourself, then execute against that plan for consistent results. Purpose In business, if it doesn’t have a clearly defined purpose, then you probably ought not spend resources worrying about it. Initially, your social media purpose could be something as simple as, “raise my brand awareness” or “get my name out

Read More...

Building the Perfect Social Media Marketing Strategy

Building the Perfect Social Media Marketing Strategy

It is true that social media marketing, at times, can seem overwhelming. This is because the online landscape is changing all the time, even as we speak, making it harder to determine the best way forward. So, keeping that in mind, here are some tips on how one can make less of a mess while using social media marketing. Have a Plan This is essentially an editorial calendar, and what it shows you is the material you are going to be posting online per week, per month, or whatever. So, if you have a presence on social media outlets, such as, Facebook, Twitter or Pinterest and also maintain a blog, having an editorial schedule will help you know exactly what content needs to go where and how you are going to share it. Having a schedule will help you decide how often you will be posting content per social network. While developing and maintaining a brand, it is very important to have an editorial schedule which will ensure that all those who are involved in the social media campaign are fully aware of your plans and the way forward. Simplify Being overwhelmed is one of the telltale signs that you have too much going on and cannot keep up with the pace at which the information is or needs to be distributed via different social media platforms. This does not necessarily mean that you are missing out on valuable information or that you don’t have the right skill set, simplifying

Read More...

100% Satisfaction Guarantee

We guarantee you'll get everything we promised and that you will be totally satisfied with our service. Denzel Washington doesn't work here, but if he did, this is what he would say.

Contact Us

9921 Carmel Mtn Road #212
San Diego, CA
Phone: (866) 873-1521
Fax: (866) 873-1521