Helping Businesses Succeed Online
Call Us Free: 1-866-873-1521

Design Your Way to a Higher SEO Rank

When the Internet was opened to commercial traffic in the 1990s, the vast majority of websites flooding the Net were slapdash affairs, put out by business owners who had no idea of how to design a website. After a decade, more sites on the Web have at least a basic design behind them, but most sites still don’t have a good user experience level. Now that the rules of SEO have changed, this lack of design is going to bite most website owners in the behind. It’s time for the vast majority to take a long, hard look at their websites and either go through a major revamping or scrap what’s out there and start over. It’s back to basics, folks – it’s time to really design what goes up on your site.

design your way

The Design Process

The first step in a design process is to have a systems analyst gather requirements from the business itself and from its users. This involves a number of meetings with both communities, where the analyst asks questions, to determine what the business and the user community both want to get out of the website.

Once the requirements are gathered, the systems analyst puts them through an analysis; this determines which requirements are must-haves, which ones fall into the “it’s nice to have, but it’s not a deal-breaker” category, and which ones are pipe dreams.

After the analyst has the requirements, the design phase begins. This includes any databases the site will require, any outputs the website owner needs, and the user interface. This last piece is vital; search engines now evaluate sites on the quality of the user interface, and this is a factor in your results rank.

Once a design is made, more meetings with the owners and the user are held, to get input on the design’s usability, and its visual appeal. When a final design is reached, development begins.

Design Concepts

A design analyst has a delicate job; he or she must meet the requirements necessary for the website owner to do business, but he or she must also control the owner’s ideas. Slideshows, videos, and animation all have their place, but a good analyst uses them sparingly. Likewise, color is a double-edged sword; choosing a color palette that is both functional and attractive is no easy task. It’s the analyst’s job to marry an owner’s and users’ desires with what actually works.

The analyst must also factor in whether or not ads are to be displayed, and on what pages. The type of ad is also a factor; video ads that load slowly can bring down the quality of the site.

Overall page load time is another challenge; slowly loading pages often cause users to close the page before it ever fully displays.

A systems analyst, or a design analyst if you prefer this title, will take all of these things under consideration when designing a website. A good analyst is concerned about performance; a beautifully laid-out page is useless if it takes forever to load or unload. A good analyst takes all factors into consideration when laying out a design; it’s well worth the money to bring an experienced analyst in when designing or revamping your pages. The cost will be recovered from increased traffic, and your SEO ranks will improve due to the quality of your site, and the excellent user experience it provides. It’s a win-win situation, no doubt about it.

100% Satisfaction Guarantee

We guarantee you'll get everything we promised and that you will be totally satisfied with our service. Denzel Washington doesn't work here, but if he did, this is what he would say.

Contact Us

9921 Carmel Mtn Road #212
San Diego, CA
Phone: (866) 873-1521
Fax: (866) 873-1521