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Why Doesn’t My Site Show Up In Search Results?

As a business owner, you’ve been forced to embrace the World Wide Web; the current generation of shoppers is wedded to the Internet, and the Web is their first port of call when looking for purchases. Smart shoppers research items they want on the Internet, even when a brick-and-mortar store is the ultimate destination. Busy mothers use their smart phones to research items, map directions to the store, and download electronic coupons. Busy executives compare ticket prices and buy hotel deals, both from their laptops and their phones. The Internet is a crowded place, and you have to take advantage of every opportunity to make your website get noticed. The first way is to land on page one of a shopper’s search results.

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What is SEO?

To make your site land on the first page of a query’s results, you need to understand how a search engine finds its answers. You don’t have to work for Google; you just need to understand how your web pages are built, and how search engine optimization (SEO) can improve your ranking.

Hyper Text Markup Language

The world-wide web utilizes a specific language to build web pages. This language, Hyper Text Markup Language, or HTML, consists of tag pairs, used to define each piece of a page. HTML is not difficult, but it can get extremely complex when building a robust page. As the Web exploded with internet businesses, more websites were developed by neophytes who did not know how to program; this led to the development of website-building software programs, such as Dreamweaver, or Microsoft Front Page

What You See Isn’t Everything You Get

Unless you’re a hard-core programmer who writes your own HTML, you built your webpage through a software package; this package had a WYSIWYG screen developer, so you laid out your page visually. The software probably let you fill in fields for a page title, a description, a keywords list, and an alt description for any images. The package then took your visually laid-out screen and generated the HTML to build your page. You’ll get the page you built through the screen developer, but there will also be HTML fields you didn’t define in the generated code for your page. In these fields are the metadata utilized by search engine algorithms when building the result set for a query. These fields – the page title, description, keywords – are compared with the user’s criteria when a search is run. Choosing the right values can improve your rankings in the results.

Why You Need SEO

Having a great website is only half the battle; if you can’t get traffic, the greatest website in the world is useless. How do users find websites? They type the information they’re looking for into the input box of the search engine of their choice and peruse the results. You can get hundreds of thousands of results from a single query; the sad truth is nobody looks beyond the first page, as long as they get a reasonable answer. To move your site up in the rankings, you need to optimize your pages for maximum results.

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