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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now the lines are becoming a bit blurred, according to David Armano, the managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and also gave people a look behind the all-hands-on-deck approach that took to its social media efforts during the Super Bowl.


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