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Your Local Social Media Checklist

You probably already know, or have at least intuited that social media should be an important part of your local marketing strategy. The problem is, especially if you’re fairly new to the social media sphere, you may not really know how to get started. In fact, in looking at it, and hearing people you know talk about it, you might be concerned that it’s going to be an enormous time sink that will take time away from other aspects of running your business.

Your Local Social Media Checklist

Granted, if you let it – if you don’t control the process, it can do that, but if you approach social media like every other aspect of your business, you can master it, rather than letting it master you. Below is a simple but effective template for putting social media to work for you.

Remember the Letters PGS

PGS lies at the heart and soul of your social media strategy. The letters stand for Purpose, Goal, and Strategy. Just keep those three things in mind, and your adventures in social media will get a whole lot easier. We’ll outline what each of those mean below, and how you can use them to formulate a rock-solid plan for yourself, then execute against that plan for consistent results.

Purpose
In business, if it doesn’t have a clearly defined purpose, then you probably ought not spend resources worrying about it. Initially, your social media purpose could be something as simple as, “raise my brand awareness” or “get my name out there.” It doesn’t have to be elaborate, but you do at least have to have a reason for wanting to dive in.

Goal
This puts shape and form behind your purpose. Building on the above, let’s say that for starters, you just want to “get your name out there.” Okay, so a great initial goal would be to gain 150 followers or likes for your company Facebook page, for example. That’s a reasonable and realistic goal, so let’s start with that. Of course, it’s not enough to just set the goal. To give it some urgency, let’s also put a time constraint on it. You don’t still want to be chasing after that 150th fan a year from now, or even six months from now, so let’s give it three months.

Strategy
This is simply how you’re going to go about achieving your goal. This is really where the rubber meets the road. These are your action steps. The specific things you mean to do to achieve your goal. Building on the example above, let’s say that you’ll commit to writing a new Facebook post on your page every three days, respond to anyone who leaves a comment on your page, and reach out to at least 4 people a week, leaving meaningful comments and feedback for them, in a soft-handed effort to get them to come check your page out. Here, you don’t want to outright ask them to come check your page out – you just want to engage in conversation. To demonstrate that you’re active and knowledgeable.

That’s really all there is to it. The PGS approach will work for any social media space you’d care to get involved in. Facebook, Twitter, Instagram…the same approach will work with them all. Are you ready to get started?

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